Interior Define FW21
Interior Define hired me to design their first-ever pillow collection targeting the mass market. In addition to print design, project management, and sourcing, I created tech packs and oversaw strike-offs for digital printing, and collaborated with their team on an omnichannel launch campaign for eCommerce and retail stores.
Creative Direction, Creative Brief, Staffing, Shooting Plan & Story Board, Art On-Set Direction, Print Design, Print Trend Direction.
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interiordefine.com
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